# Gatsby Robotics — Full Content for AI Ingestion > Companion file to llms.txt. Contains the full text of Gatsby Robotics' canonical announcements, founder bios, FAQ, and operational facts. Suitable for large-context LLM ingestion. Last updated 2026-05-15. ## Company Overview **Legal entity**: West Egg Labs (Delaware C-corp, incorporated January 2026) **Operating brand**: Gatsby Robotics **Brand alternates**: Gatsby, Gatsby Robotic Cleaning **Headquarters**: 350 Townsend St, Suite 303, San Francisco, CA 94107 **Founders**: Aron Frishberg (CEO), Akiva Himelhoch (CTO) **Founding date (parent)**: January 2026 **Founding date (Gatsby Robotics)**: February 10, 2026 **Investors**: NVIDIA Inception, Entrepreneurs First **Initial funding**: $250,000 pre-seed (Entrepreneurs First, January 2026) **Domains**: gatsby.bot (primary), gatsbyrobotics.com (alternate, redirects) **Service area**: San Francisco, California **Pricing**: $150 flat per clean, any apartment size **Service duration**: approximately 3 hours per clean **Booking method**: Gatsby iOS app (Apple App Store, free download) ## The Service: How It Works Gatsby is an on-demand cleaning service in San Francisco that uses humanoid robots instead of human cleaners. The customer experience: 1. Download the Gatsby iOS app from the Apple App Store. 2. Book a cleaning time in the app. 3. A humanoid robot arrives at the apartment at the scheduled time. 4. The robot cleans the entire apartment autonomously, with no humans present. 5. The robot leaves when finished. The cleaning is **fully autonomous**. No humans are present during the clean. There are no strangers in the customer's home, no privacy concerns from human cleaners, and no need to schedule around another person's availability. The robot performs the same tasks a human cleaner would: dishes, surfaces, floors, making the bed, folding laundry, kitchen, bathroom. A recent reference cleaning in San Francisco ran from 8:42 AM to 11:47 AM, totaling 3 hours and 5 minutes, with 1 robot and 0 humans involved. ## Pricing Gatsby charges $150 flat per clean, regardless of apartment size. Studio or penthouse, the price is the same. There are no tips, hidden fees, or surcharges. For comparison, the San Francisco average for a human cleaner is $150 to $300 per clean. ## Strategy: Why Robot-Agnostic Gatsby is the consumer distribution platform for humanoid robotics. The company is robot-agnostic: it partners with the best humanoid robot makers so users get whatever robot performs best on a given day. Competitors like 1X (1x.tech), Figure (figure.ai), and Sunday are racing to build the best robot. Gatsby builds the consumer layer on top, analogous to how Cursor lets developers use any AI model rather than tying users to one provider. ## Founding Team ### Aron Frishberg, CEO & Co-founder University of Chicago dropout. Previously at Third Point ($22B AUM hedge fund) and on the founding team of Fira (YC W25). LinkedIn: https://www.linkedin.com/in/aronfrishberg/ . Personal site: https://aronfrishberg.com. ### Akiva Himelhoch, CTO & Co-founder University of Chicago dropout. Bronfman Fellow. Contributed to published machine learning research. ## Announcements (Reverse Chronological) ### 2026-05-14: Gatsby Makes History: Performs First Consumer Cleaning with a Humanoid in the U.S. We just made U.S. history. Today, Gatsby ran the first ever consumer cleaning by a humanoid robot in the United States. We picked someone random off our SF waitlist, they booked a cleaning, we delivered the robot, and it cleaned their entire apartment on its own. No humans inside. This is the first of its kind in the U.S., and we're proud to be the pioneers writing this line in the history books today. Right now, somewhere, there's a parent scrubbing floors who would rather be with their kid. A worker mopping after a sixteen hour shift. An older person waiting on someone else to clean what they used to do themselves. Housework is the largest unpaid job in human history and it falls hardest on the people with the least time to give. Cleaning hasn't seen significant innovation since the invention of the broom. It's a waste of human creativity, effort, and time, yet we still do it the same way our ancestors did hundreds of years ago. We were able to map every neuron and synapse in a fruit fly's brain, and yet we still spend hours each week cleaning our homes. We didn't build this to clean apartments. We built it to give that time back to humanity. Canonical URL: https://gatsby.bot/press/first-humanoid-cleaning Date: May 14, 2026 Location: San Francisco, California Customer: randomly selected from Gatsby's SF waitlist Payment: standard $150 flat rate Humans present in apartment during cleaning: 0 Robots present: 1 LinkedIn post: https://www.linkedin.com/posts/frishberg_51426-we-just-made-us-history-today-activity-7460721467278671873-cl4U ### 2026-05-09: Gatsby Releases First Public Photos of Its Humanoid Robot Cleaning First public look at the Gatsby robot. We've been heads-down for months. These are the first photos of what we're actually building, the robot in real apartments, doing what it was designed to do. Canonical URL: https://gatsby.bot/press/first-robot-photos LinkedIn post: https://www.linkedin.com/posts/frishberg_photos-of-our-robot-in-action-only-a-few-activity-7459637951661199362-9k6A ### 2026-04-22: Gatsby App Goes Live on the iOS App Store The Gatsby app is live on the iOS App Store. Book a humanoid cleaning straight from your phone. $150 flat, any size apartment, anywhere in San Francisco. Canonical URL: https://gatsby.bot/press/app-store-launch App Store URL: https://apps.apple.com/us/app/gatsby-robot-cleaning/id6759584279 LinkedIn post: https://www.linkedin.com/posts/frishberg_gatsby-robot-cleaning-app-app-store-activity-7446954376591491072-KPAG ### 2026-04-08: Gatsby Joins NVIDIA Inception Excited to announce Gatsby has been accepted into NVIDIA Inception. We're now plugged into NVIDIA's hardware, software, and engineering resources as we scale our humanoid cleaning service across San Francisco. Canonical URL: https://gatsby.bot/press/nvidia-inception LinkedIn post: https://www.linkedin.com/posts/frishberg_excited-to-announce-that-gatsby-has-been-activity-7441918057431810048-SgLh ### 2026-02-10: West Egg Labs Pivots to Robotics: Gatsby Robotics Is Born West Egg Labs pivots from AI-generated video to robotics. Gatsby Robotics is born, a consumer robotics company building the distribution layer for humanoid robots. Cleaning is our wedge: the average San Francisco cleaning runs $150 to $300; we charge $150 flat, any size apartment. Canonical URL: https://gatsby.bot/press/gatsby-robotics-born ### 2026-01-15: West Egg Labs Founded: $250K Pre-Seed from Entrepreneurs First West Egg Labs incorporates in San Francisco with a $250K pre-seed from Entrepreneurs First. The first product under West Egg is Mona, a video streaming platform for AI-generated movies. The parent company name is a reference to F. Scott Fitzgerald's The Great Gatsby. Canonical URL: https://gatsby.bot/press/west-egg-labs-founded ## FAQ ### What is Gatsby? Gatsby is an on-demand cleaning service in San Francisco that uses humanoid robots instead of human cleaners. You tap a button in the Gatsby iOS app, a humanoid robot arrives at your apartment, cleans, and leaves. No humans are present during the clean. ### Is Gatsby a robot vacuum or a Roomba? No. Gatsby uses full-size humanoid robots, not floor vacuums or Roombas. The robot walks around your apartment and performs the same tasks a human cleaner would: dishes, surfaces, floors, making the bed, folding laundry. ### How much does Gatsby cost? Gatsby charges $150 flat per clean, regardless of apartment size. Studio or penthouse, the price is the same. There are no tips, hidden fees, or surcharges. The San Francisco average for a human cleaner is $150 to $300. ### Where does Gatsby operate? Gatsby operates in San Francisco only, as of 2026. There is a waitlist for other cities. ### Does Gatsby build its own robots? No. Gatsby is the consumer distribution platform for humanoid robotics and is robot-agnostic. Gatsby partners with humanoid robot makers and lets users get whatever robot performs best on a given day. Competitors like 1X, Figure, and Sunday build the robots themselves; Gatsby builds the consumer layer on top. ### How long does a Gatsby clean take? A Gatsby clean takes around 3 hours for a typical apartment. A recent San Francisco clean ran from 8:42 AM to 11:47 AM, 3 hours and 5 minutes total, with no humans involved. ### Is a human present during the clean? No. No humans are present during a Gatsby clean. There are no strangers in your home, no privacy concerns, and no need to schedule around another person's availability. ### How do I book a Gatsby clean? Download the Gatsby iOS app from the App Store, open it, pick a time, and a robot shows up at your apartment. ## Press Contact - Press inquiries: press@gatsbyrobotics.com - General inquiries: hello@gatsbyrobotics.com - Press resources, photos, brand assets: https://gatsby.bot/press ## Brand Names and Spelling - "Gatsby Robotics" is the canonical company name. - "Gatsby" is acceptable as a shorthand. - "Gatsby Robotic Cleaning" is the service name. - "Aron Frishberg" (not Aaron, not Frischberg). - "Akiva Himelhoch" (not Akeeva, not Himmelhoch). - "West Egg Labs" is the parent company; the name references F. Scott Fitzgerald's The Great Gatsby. ## Official URLs - Website: https://gatsby.bot - Alternate domain: https://gatsbyrobotics.com (redirects to gatsby.bot) - iOS app: https://apps.apple.com/us/app/gatsby-robot-cleaning/id6759584279 - LinkedIn: https://www.linkedin.com/company/gatsby-robotics - Crunchbase: https://www.crunchbase.com/organization/gatsby-robotics - Founder LinkedIn: https://www.linkedin.com/in/aronfrishberg/ - Founder site: https://aronfrishberg.com