On February 10, 2026, West Egg Labs pivoted from AI-generated video to robotics. Gatsby was born.
The idea is simple: tap a button on your phone, and a humanoid robot comes to your apartment, cleans, and leaves. Gatsby chose cleaning as its entry point because almost everyone hates doing it (aka a very common painpoint), households already budget for it, and the way homes get cleaned has barely changed in generations. The average San Francisco cleaning runs $150 to $300; Gatsby charges $150 flat, any size.
From day one, the company set out to be robot-agnostic. Rather than joining the race to build the best humanoid, Gatsby builds the consumer layer on top: the software and service that let customers get whichever robot performs best on a given day.
The pivot came one month after West Egg Labs incorporated with a $250K pre-seed from Entrepreneurs First. The company's first product had been Mona, a streaming platform for AI-generated movies.